What to Expect When You’re Expecting Content Marketing
Your customers’ buying habits have changed. Gone are the days of the ignorant consumer. Today, with access to Yelp, Google+ Local, Amazon, and the thousands (if not millions) of websites that provide...
View ArticleThis Week in Small Business Marketing: 4-15-13
LocalVox has put together a digest of this week’s most helpful articles from our blog and across the web to help you keep up with the latest in local online marketing. Let’s jump right in! New Webinar:...
View ArticleGoogle Places Support: A Step Forward or Smoke and Mirrors?
Anyone familiar with Local SEO knows what a difficult and troublesome experience it can be to manage listings on Google Places. Problems ranging from verification issues to incorrect data displaying on...
View ArticleContent Marketing Saved This Local Business. It Could Help Yours.
I read a great article today on a case study of River Pools, a fiberglass pool company who’s foray into content marketing literally saved his business. A pool business. Yep. His success is a shining...
View ArticleSimplify: The Spaghetti of Local Marketing Providers
Saw this great post on AllThingsD about the complexity of the marketing technology landscape. You just look at it and say, “Oy!” Now these are technologies meant for larger brands, but most of them...
View Article5 Reasons Why Responsive Mobile Websites are the Wrong Choice for Local...
Responsive web design is hot. The amount of noise around responsive website design is deafening. When you first see a demo, it’s a beautiful thing. A website that automatically refactors based on the...
View ArticleThe Difference Between Local Internet Marketing Success and Failure
One of the big challenges in providing local Internet marketing solutions is showing success for clients fast enough. Local businesses are notoriously fickle and impatient with solutions. Call tracking...
View ArticleHow the Internet Has Irrevocably Changed Local Marketing
Local online marketing is growing from an $18b to $40b market in just 4 years. Local businesses are turning to the Internet to find new customers and grow. Traditional advertising and marketing...
View ArticleThe Struggle of Local Internet Marketing: The Message vs. Distribution
At LocalVox, we spend all our time thinking about local Internet marketing and the challenges for everyone from multi-location retailers to single location businesses. They each struggle with executing...
View ArticleSmall Business Week 2013: 6 Essential Marketing Resources
Small businesses are the engine that keep our great nation running. Over half of all Americans own or work in a small business, and small businesses create nearly 2/3 of all new jobs each year. In...
View Article4 Pro Tips To Overcome Writer’s Block
In the words of famous screenwriter John Rogers, “You can’t think yourself out of a writing block; you have to write yourself out of a thinking block.” Volumes have been written about the frustrations...
View ArticleThe Stats That Show Why Content Marketing Will Drive Local Marketing Success
Content Marketing is the Future. Content marketing is more than just a hot topic. Experts everywhere are calling it the future of marketing and for good reason. In a noisy world, we as consumers have...
View ArticleHealthCare Local SEO Whitepaper: $280 Billion Reasons Why You Should Act Now
Healthcare is inherently local, and as a result local SEO (search engine optimization) has a tremendous effect on how patients find doctors and hospitals. Increasingly patients are researching online...
View ArticleThis Week in Local Internet Marketing – 7-28-13
It’s been another busy week in local Internet marketing. From around the net, Pinterest has started targeting customers with every “Pin It” button, Facebook moves show a strong hyperlocal strategy,...
View ArticleThis Week in Local Internet Marketing – 8-20-13
Well what’s true for Ferris is true for local internet marketing as we race in an expanding market full of opportunities for everyone. Google patented a futuristic ad model to get vendors to pay for...
View ArticleThe Top 5 Reasons You Should Be Writing “Top 5″ Articles
Whether you’re scouring the Internet for fitness advice, easy ways to keep your home cool, marketing tips for your business or historical facts about the city you live in, you’re more likely to click...
View ArticleMeasuring the Effectiveness of Content Marketing [Infographic]
If you are a regular follower of our Internet marketing blog, you know that we are firm believers in content marketing and that we love infographics – this post is the marriage of both worlds, this...
View ArticleThis Week in Local Internet Marketing – 9-3-13
Labor Day has passed reminding us to celebrate all the progress of workers in this country. And there are no harder workers than local business owners, managers and staff. They are the fabric of our...
View ArticleContent Marketing Does 60% of the Selling For You
Read a nice article today in Copyblogger about the value of great story telling, i.e. content marketing. A simple story can take a beer company from 5th to 1st in the US, not by having a unique...
View ArticleContent Marketing is About Influencing the Zero Moment of Truth
A vacation is a great chance to catch up on all that reading that you have been meaning to do. For many that’s fiction, poetry or political commentary, but whether it is an indictment of my workaholic...
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